What is the Future of PPC Advertising?
PPC advertising (in full pay per click advertising) is a form of marketing where an advertiser pays for each click their ads receive. Clicks can result in a sale, a phone call, or as simple as a website visit. Why PPC advertising as oppo ...
Artificial Intelligence and its Impact on Digital Marketing
Surviving in business means always anticipating what’s coming next, thinking 10 steps ahead and preparing for changes that will impact the industry you’re in and eventually the way business is conducted. This is especially true in digital marketing, ...
Launching Your Business in Africa? Here is my proven recipe for success.
As far as I remember, for me, the word Africa has always resonated with endless opportunities, hard work, and career growth. Knowing the realities of my homeland - and being raised with a strong Beninese and Togolese culture - I made it a mission to ...
Content Marketing – Why it is necessary for businesses ?
There is a lot of hype around Content Marketing, but also a lot of confusion about WHAT it is, WHY is it valuable and HOW to use it effectively. In today's digital world, “Content is King and engagement is Queen”. The phrase content marketing is usua ...
Anglophone countries VS francophone countries: How to bridge the gap?
As the business world expands, business opportunities become ubiquitous. The major challenge remains the ability to pursue and seize such opportunities to fruitful ends. Doing so, however, requires overlooking differences and building bridges. This p ...
Starting a business during a pandemic
While some people may be nervous about starting a business during a pandemic, it could be argued if there is really a “perfect” time to start? Two key factors required to start a business are your level of motivation to solve the problem at ...