Inbound Vs. Outbound Marketing: Understanding the Difference
Marketing remains to be the one and only way to inform the public about your product or service offering. Through it, you can drive product awareness as well as cultivate brand credibility. Since there are multitudes of marketing approaches, today ...
How Email Deliverability Affects Your Business
Old is gold as people say but not so gold when it comes to emailing strategies. Before email marketing metamorphosed into what it is now, the main focus for business owners was to have a long recipient list to just send emails to whether or not it wa ...
5 Reasons You Should Outsource Your Social Media Marketing
The Internet is pretty noisy. Bloggers, marketers, and companies are all shouting at the top of their digital voices. All of them want to be seen and heard - and to be honest, if you don’t shout the loudest, you will never be heard. Thankfully, so ...
8 Ways You Can Use LinkedIn To Increase Your Brand’s Awareness
If there is something we can all agree to it is that in this current digital clime all businesses must have a social presence. In a society where social media platforms like Facebook serve as sales points, you cannot turn a blind eye to the power of ...
Are you listening on social media?
Creating and posting great content for your audience is very key to attracting them, however, listening on social media and understanding their pain points and unique need is even more important in this current digital clime. According to Brian Sol ...
What is the Future of PPC Advertising?
PPC advertising (in full pay per click advertising) is a form of marketing where an advertiser pays for each click their ads receive. Clicks can result in a sale, a phone call, or as simple as a website visit. Why PPC advertising as oppo ...
Artificial Intelligence and its Impact on Digital Marketing
Surviving in business means always anticipating what’s coming next, thinking 10 steps ahead and preparing for changes that will impact the industry you’re in and eventually the way business is conducted. This is especially true in digital marketing, ...
Launching Your Business in Africa? Here is my proven recipe for success.
As far as I remember, for me, the word Africa has always resonated with endless opportunities, hard work, and career growth. Knowing the realities of my homeland - and being raised with a strong Beninese and Togolese culture - I made it a mission to ...
Content Marketing – Why it is necessary for businesses ?
There is a lot of hype around Content Marketing, but also a lot of confusion about WHAT it is, WHY is it valuable and HOW to use it effectively. In today's digital world, “Content is King and engagement is Queen”. The phrase content marketing is usua ...
Anglophone countries VS francophone countries: How to bridge the gap?
As the business world expands, business opportunities become ubiquitous. The major challenge remains the ability to pursue and seize such opportunities to fruitful ends. Doing so, however, requires overlooking differences and building bridges. This p ...