Influencer Marketing in 2022: Pros and Cons
The Evolution of Influencer Marketing Influencer marketing has its origins in the gladiatorial era, where men earned glory and fame in the blood-drenched arena of the coliseum in ancient Rome. Through these barbarousness and brutish sport, victo ...
7 Ways to Build a More Valuable Brand this Year
INTRODUCTION Brand value has come to assume different meanings. For some brand enthusiasts, it means how a brand is perceived. For another group, it means the monetary value of a brand, while for others, it is a combination of both. However, we wi ...
10 Effective SEO Techniques To Drive Organic Traffic In 2022
Introduction Websites were first launched in 1991, and this quickly became a trend. In time, there was a need for structure and order, and in 1993, Excite changed how information was arranged, leading Alta ...
The Trend of E-Commerce Websites & What to Consider When Launching One.
Introduction Teleshopping is the precursor to e-commerce as we know it. Teleshopping, which refers to ordering products over the phone, indicated the rising desire of the customer for convenient and efficient shopping to save time, effort, an ...
Inbound Vs. Outbound Marketing: Understanding the Difference
Marketing remains to be the one and only way to inform the public about your product or service offering. Through it, you can drive product awareness as well as cultivate brand credibility. Since there are multitudes of marketing approaches, today ...
How Email Deliverability Affects Your Business
Old is gold as people say but not so gold when it comes to emailing strategies. Before email marketing metamorphosed into what it is now, the main focus for business owners was to have a long recipient list to just send emails to whether or not it wa ...
5 Reasons You Should Outsource Your Social Media Marketing
The Internet is pretty noisy. Bloggers, marketers, and companies are all shouting at the top of their digital voices. All of them want to be seen and heard - and to be honest, if you don’t shout the loudest, you will never be heard. Thankfully, so ...
8 Ways You Can Use LinkedIn To Increase Your Brand’s Awareness
If there is something we can all agree to it is that in this current digital clime all businesses must have a social presence. In a society where social media platforms like Facebook serve as sales points, you cannot turn a blind eye to the power of ...
Are you listening on social media?
Creating and posting great content for your audience is very key to attracting them, however, listening on social media and understanding their pain points and unique need is even more important in this current digital clime. According to Brian Sol ...
What is the Future of PPC Advertising?
PPC advertising (in full pay per click advertising) is a form of marketing where an advertiser pays for each click their ads receive. Clicks can result in a sale, a phone call, or as simple as a website visit. Why PPC advertising as oppo ...