Surviving in business means always anticipating what’s coming next, thinking 10 steps ahead and preparing for changes that will impact the industry you’re in and eventually the way business is conducted. This is especially true in digital marketing, planning and anticipating changes allows a business to be resilient and thrive in a changing environment.
One topic that is gaining momentum in the digital marketing space is Artificial Intelligence. Many of us think of AI as something futuristic and associate it with robots that can talk and mimicking human abilities. But AI is not as futuristic as some of us may think, it is here and it is already making waves in the digital marketing space.
An example of a brand that is already using AI is Amazon! Using shopper’s recent searches, views and purchases, Amazon uses AI to show the shopper only information that is relevant to them, increasing the chances of the shopper returning to their site or even making a purchase.
Many clients appreciate personalised service and with AI, many websites are able to offer this to their clients. One very relevant use of AI is the adoption of chatbots on websites. Chatbots are a perfect way to achieve the one-on-one customer service offering, too many customers at the same time, in different languages and various time zones. Providing relevant information in real-time!
AI is changing the face of internet marketing, rendering many older strategies obsolete.
If you’re considering optimising your website to provide a better customer experience, get in touch with us and let us help you find ways to stay ahead, ensuring your digital advertising remains profitable and your services remain relevant.