10 Effective SEO Techniques To Drive Organic Traffic In 2022

 

1

 

 

Introduction 

Websites were first launched in 1991, and this quickly became a trend. In time, there was a need for structure and order, and in 1993, Excite changed how information was arranged, leading Alta Vista, Yahoo, and others to do the same in 1994. In 1996, SEO was founded with the birth of BackRub, which was later renamed Google. 

Google began working on algorithm updates to reward quality and relevant content and connect users to their search interests to restore structure and order. In time, there have been hundreds of changes to algorithms, and SEO has rapidly evolved. However, the constant thing about SEO is that it still encourages the use of ethical optimization techniques and publishes content that holds actual value for your visitors.  

WHAT IS SEO ?

Search Engine Optimization means optimizing your site and content for search to increase rankings when specific keywords are used to search for products or services related to your business using search engines. The purpose of SEO is to improve the quantity and quality of the traffic that is earned through organic search via search engines. 

The three pillars of SEO include; 

Technical Optimization: This is the process of carrying out technical activities on your site to improve SEO. These technical activities are just limited to the site and not content. It often happens behind the scenes. 

On-Page Optimization: This is content-related and ensures that the content on your site is relevant and engaging. It includes using the right keywords within your content and is achieved through a content management system. 

Off-Page Optimization: This relates to activities outside your website that enhance your site’s search engine rankings. This is driven by backlinks, which helps to build the site’s reputation.  

 

WHY IS SEO IMPORTANT ? 

SEO is fundamental to digital marketing because people always search for information about products and services. Higher visibility and search rankings than your competition can positively impact your bottom line. Some reasons why SEO is important include; 

Visibility and Rankings 

A primary function of SEO is to increase visibility, which affects your ranking. The higher you are on a search engine result page (SERP), the more likely prospects will see you and click to visit your site. This means more organic visits with a higher rate of conversions.  

Web Traffic 

Increased web traffic is another goal of SEO, you can only increase traffic when you increase visibility and rankings. Also, if you want people to find your website through a search engine, then use SEO strategies that will help you rank among the top five positions, preferably number one. 

Authority 

Page Authority (PA) is becoming increasingly important to search engines as it means that your website is trustworthy, high quality, relevant, and has something to offer. 

You can find your PA rating by using specific tools, and many SEO experts believe PA rating has to do with getting external links from credible and well-visited sources. 

Creating a Better Visitor Experience

Another reason SEO is crucial is that the effort put into generating great content and on-page SEO optimization, enhances your site’s usability. This creates positive engagement and enhances the customer experience. Optimizing sites for mobile, taking steps to reduce bounce rates and reducing loading time for the website makes visitors spend longer time on the site, which pays off in the long run.  

2

 

HOW WAS SEO FIRST USED ?

In the early ’90s, there were a lot of SEO practices that were used. Most of them are now unethical and counter-productive to SEO goals. They include;

Duplicate Content 

Publishing plagiarized content that is not original is bad for SEO. This is because if search engines already have the same content in their index, there is no reason to recognize your web page since it is not offering anything new. 

 Keyword Stuffing 

This is using exact keywords repeatedly to be recognised by the machine but is not necessarily user-friendly. It discourages visitors from interacting or reading the content and sends a wrong cue to search engines that their algorithms will be manipulated. 

Accepting low-quality guest posts 

Featuring new writers on your website and publishing content written by others that is original, relevant and useful for your audience is good. However, if the content is not authentic or relevant, it is better not to publish anything.

Cloaking / Invisible Text 

Cloaking, which hides the actual destination of a link and shows variations of a page to crawlers and users, is a very bad SEO practice.  

Other bad SEO practices include too many ads above the fold, using all kinds of paid links and having a lot of outgoing links. 

With time, these bad SEO practices have been blocked by search engines, and new and forward-thinking strategies have been adopted. In 2022 and with the growth of technology, certain SEO practices have become acclaimed as effective for driving organic growth.  

 

3 e1647527204946

What SEO Techniques To Use in 2022? 

 

1. Voice Search Optimisation

With the advent of voice-driven technology Alexa and Bixby, about 40 per cent of internet users use voice prompts. This trend is likely to grow in 2022. Also, location-based keywords and a conversational tone on the website help optimise voice search.  

2. Using keywords in meta titles 

Meta titles and descriptive wording on the website is a good place to input keywords as this helps in ranking higher on SERPs. Meta titles are usually 60 characters long, and descriptions can take up to 160 characters. This strategy allows Google to understand the content of the webpage. 

3. Quality and Original content 

Long-form content comprising 3,000 and above number of words gets more traffic than short-form content, but it has to be engaging enough to keep the reader’s attention. Also, mentioning stats and sources makes the content more authentic. 

4. Video Content 

Video optimization is a sure way to use SEO to increase traffic. Adding relevant keywords and hashtags will help the content reach the targeted audience by creating viable visibility for it. Using a user-friendly introduction in your video can also help to gain organic traffic and traction. 

5. Improving Technical SEO 

Apart from original and unique content, there will be more emphasis on the technical aspects of SEO in 2022. Using technical SEO intelligently will improve the crawl rate and reduce the website’s bounce rate. It will also mean that backlinks and URLs are put in place to boost organic traffic in 2022. 

6. Focus on Local SEO 

Using local keywords while writing the meta descriptions, such as terms and colloquial words relevant to your product or market, can boost your page during a local search. It is also advised that name, contact, address on the website should be added to increase authenticity and attract people to your local business. 

7. Have a mobile-friendly website 

Smartphones are essential in today’s digital marketing space! It is preferable to have a mobile-first website version and then align with other platforms. 

Websites that are not optimised for the mobile-first index will have issues ranking on search engines such as Google. However, to help your website rank on Google without any mobile-first index challenges, it is best to make sure the webserver is reliable enough to handle many requests simultaneously. It is best to remove anything that could cause errors to the mobile page and create a page with adequate and correct information while avoiding thin pages.  

Robot meta directives such as “disallow” and “no follow” should also be dissuaded. It is also best to ensure your mobile pages are presented for viewing in mobile versions while serving your primary content on the mobile and desktop versions. Other rules of thumb include adding meta titles and meta descriptions to mobile pages and adding the same data to your mobile and desktop versions of your pages. 

8. Enhanced User Experience 

You have to ensure your users have a good experience on your site from start to finish. This will reflect on the time spent on the website, which Google takes notice. Research has shown that the first 5 seconds of a website page loading has the most significant impact on overall conversion rates. Each additional second results in a drop in conversion rate. 

9. Include Multiple Media Types 

Another way to improve rankings for your website is to use multiple media types across your blog or website. These include images, audio files, videos, ebooks, and GIFs. These will increase engagement and dwell time on your website while enhancing the user experience. 

According to HubSpot, 86 per cent of businesses use video marketing as a tool to grow their business, while 84 per cent of people were convinced to buy a product after watching a brand’s video.  

10. Create Thought-Leadership and Strategic Content 

Content marketing’s aims is not just to be informative but also to build authority. You can do so with thought-leadership and strategic content. Research shows that 54 per cent of decision-makers spend more than one hour per week reading thought leadership content relevant to their business. Also, 71 per cent opine that less than half of what they read offers any valuable insights. This means unique, original and well-thought-out content is a winner any day.  

 

Conclusion 

In conclusion, having a winning SEO strategy is a sure way to rank highly on search engines. 

If you want to see your site’s organic traffic grow in the future, you’ll need to go beyond the fundamentals and delve into SEO tactics that will propel your site forward. 

Take the time to explore beyond the fundamentals for chances that your competitors are overlooking, develop a strategy, and watch your website grow. 

We at The METO DIGMA have a proven track record in supporting the referencing of our clients’ websites.

Our team will work with you throughout the whole process. Reach out to us for a chat on how we can help you.

MicrosoftTeams-image (4)

The Trend of E-Commerce Websites & What to Consider When Launching One. 

What to consider when launching an e-commerce website

Introduction

Teleshopping is the precursor to e-commerce as we know it. Teleshopping, which refers to ordering products over the phone, indicated the rising desire of the customer for convenient and efficient shopping to save time, effort, and money. 

With the emergence of the internet, this demand for convenient shopping gave rise to the popular Amazon e-commerce store established in 1995. 

Today, e-commerce has become the preferred way of doing business because of its quick and easy access. Compared to brick-and-mortar stores, e-commerce redefines the shopping experience allowing for an extensive product database to help customers choose more effectively. This is because of the easy collection of data, testimonials and recommendations from other buyers, this helps shoppers make accurate and informed choices. 

ADVANTAGES OF E-COMMERCE 

E-commerce has many advantages over brick-and-mortar stores. The most obvious is the low operational costs that exclude rent, maintenance and utility costs associated with a physical store. This means that most e-commerce stores can afford to keep their prices low and not pass on a percentage of these costs to the customers. Also, there is the flexibility and speed that having an online store brings to the business. By having an e-commerce store, the business owner can instantly change product offerings, displays, and marketing materials. An e-commerce store allows you to adapt to your customers’ changing needs and the changing demands of the business environment.  
 
Another advantage of having an e-commerce store is that employees can work from anywhere with an internet connection and keep their productivity high while working virtually. Again, since data has become a gold mine for many businesses, e-commerce websites are designed to collect tons of data about visitor’s digital footprint.  
 
E-commerce sites can collect data on how long customers stay on the site, what they focus on and how they make purchases. That gives intelligent insight into their buying patterns. Business owners can then use this information to improve the shopping experience and turn site visitors into loyal customers. Furthermore, this data is used to know customer preferences to tailor their marketing efforts accordingly. This intelligence gives way to the power of the predictive known as predictive analytics, which is compiled by observing the unique digital footprint of individuals. 

Other advantages of e-commerce over traditional stores include easy navigation as customers can quickly locate products by typing in the search bar or clicking through navigation buttons to narrow down their product search. Some e-commerce websites have inbuilt intelligence to recall customer preferences and shopping lists in the case of repeat purchases.  
 
The convenience of shopping is another feature of e-commerce stores as orders, payments and deliveries are easily carried out. Also, e-commerce facilitates comparison shopping, allowing customers to scan several e-commerce merchants to find the best prices. They are always open and can run daily. This is a plus for the business owner as it increases the number of orders. Again, the marketing of niche products can be challenging to execute in the physical world, but e-commerce sites provide a platform for buyers and sellers of niche products to meet and transact. An example of this could be purchasing car parts for vintage cars which are no longer commercially available. 

While physical stores rely on branding and customer relations to project themselves in the market, e-commerce relies on search engine visibility to generate organic traffic. Research shows that over 30% of incoming traffic comes from organic searches on search engines. This, when combined with advertisements, and social media traffic, constitutes tremendous visibility for many e-commerce businesses.  

E-commerce is highly scalable because handling high volume purchases comes easily, primarily if business owners use drop shipping to enhance space efficiency. 

FEATURES OF E-COMMERCE

Retargating

E-commerce websites employ retargeting to keep the brand in front of the customer using cookies from previous visits to display ads. This explains why people sometimes see retargeted ads on websites unrelated to the pages they have visited. Remarketing uses the data from past purchases to send emails about promotional sales for related products.  

Reviews

Reviews are an essential factor for credibility in any e-commerce business. They are an advantage for e-commerce stores because people trust referrals from other customers and customer reviews are crucial in influencing the prospect’s buying decision.  

Content Marketing

Content marketing efforts are easier to execute with e-commerce. Access to educational content builds credibility and authority while opening up new markets. Videos, blogs, and other digital media content engage with your audience, and in time, they will trust your brand and feel confident purchasing from you. 

E-Commerce websites make additional information readily available to customers more efficiently. 

Global Reach  

E-Commerce is a fantastic way to cater to an international market, especially using the services of international logistics firms, which allows you to price and ship your products competitively to a worldwide audience.  
 

Flexible Payment Options 

E-Commerce stores provide flexible payment options to suit customers’ lifestyle. Clients have access to multiple payment channels such as cash on delivery, card on delivery, bank transfers and internet banking. Furthermore, business owners can combine and merge payment modes with a dedicated wallet amount. This means sellers never have to lose an opportunity to sell due to limited payment options. 

Strategies to consider when launching an e-commerce website

STRATEGIES TO EMPLOY IN SETTING UP AN E-COMMERCE 

So, what strategies do e-commerce businesses employ to stay competitive and thriving in the marketplace? 

Building Brand Awareness

The first is to build brand awareness, which helps the business gain credibility and trust. Trust positively impacts sales, engenders repeat purchases and helps with SEO. High-quality content is key to improving perception, and influencer partnerships are essential in promoting this content. E-commerce businesses should also consider partnering with other firms in their industry, being very active on social media and investing in paid ads. 

Be Everywhere

One essential strategy is ubiquity – being everywhere. A good plan is to have a solid presence on social media while ensuring that these channels drive prospects to your website. Again, optimizing websites, images, and written content for search will guarantee that you come out tops on search engines when specific keywords related to your business are used to search. 

Build an email marketing list

Building an email marketing list is an excellent way to build relationships with customers. This is because e-commerce marketing is mainly dependent on digital media, but your email list is unique to you and not third-party dependent, and though email marketing may not have immediate ROI, it always converts in the long run. 

Use Social Media Advertising

Adweek posits that the return on investment from Facebook Ads for e-commerce is 152%. Facebook ads are the most prominent social media referral for e-commerce businesses. These statistics are testament to the power of social media advertising and the ability to know where your customers are on social media. Experts also posit that eCommerce business owners should try new strategies to update and continuously optimize marketing channels and the e-commerce site itself for increasing conversion rates. 

Use data intelligently

It is essential to use data analytics to improve conversion rates. This means that e-commerce owners should employ artificial intelligence to gather data at several levels to improve the buyer experience for the consumer. 

OTHER SALIENT FACTORS 

Furthermore, the importance of excellent customer service cannot be overemphasized as this has become a potent tool for marketing for many businesses and helps build loyal customers. 

Upselling is another vital strategy for e-commerce businesses. Research shows that online stores that upsell generate about 80% of their revenue from upsells and renewals, and it is five times easier to sell to existing customers than to attract new ones. Upsells are a way to offer your existing customers more value. 

The portability and convenience of mobile phones have also ensured its growth as a tool of e-commerce. People enjoy shopping on their phones, and that trend continues to rise. However, although people are viewing ecommerce shops on mobile, they are not buying. Recent statistics show that desktop conversion rates were 3.91%, while mobile conversions remained at 1.61%. Why? The reason being most e-commerce sites are not mobile-friendly, and many conversion opportunities are lost due to this. So, e-commerce sites should be mobile friendly and compliant to encourage increased conversion rates. 

The landing page of your ecommerce website is a great opportunity for marketing as it creates a first impression of the business. Essentially, it should showcase best-selling items and encourage your visitors to surf the website for more products. 

The presence of testimonials on the landing page helps build trust in your brand and serves as a seal of approval about the shopping experience on your website. Reviews are critical because about 70% of customers use online reviews to make informed purchases.  

Finally, having a live chat feature is a great tool to promote direct engagement with visitors, and this portrays the business as an efficient, human and friendly brand. 

FACTORS TO CONSIDER WHEN LAUNCHING AN E-COMMERCE WEBSITE 

There are several factors required to consider before you launch your e-commerce website 

Market Barrier

The first thing to consider is the barrier to market entry and how you will overcome them in your business. These barriers include a lack of trust for a new e-commerce business, online payment fraud, poor shopping experience and a lack of favourable reviews. 

Market Entry Strategy

Your market entry strategy is an essential factor that will help maximise your chances of success when you launch your ecommerce. Amazon, for example, started by selling books before expanding into other product categories. Some experts suggest that beginning with a single product market is best for businesses to determine their operational procedures and test the market with leaner resources. You would need to conduct extensive research to come up with the best strategy that will guarantee your success.  

Partner with a good logistics firm

You need to partner with a good logistics firm for delivery. It will enhance the customer experience for your business and help build trust and credibility. 

Competitive Positioning

The fourth factor will be how you position your e-commerce business competitively? Your competitors are highly accessible as they are just a click away, so positioning your business well is very crucial in the digital space. 

Promote your business

Choosing the right promotional strategy that will guarantee results is also significant. Will you combine online and offline methods to gain traction or use them exclusively? It is also essential to determine how to keep your customer acquisition cost low to create top of mind awareness for your brand. 

Be mobile-friendly

The sixth factor is to optimize your e-commerce business for mobile. This is because mobile penetration is high, and people carry out transactions through mobile phones. An e-commerce site optimized for mobile will ensure high referral and conversion rates and grow into a market leader. 

Other factors to consider include choosing a domain name that is unique and easy to remember, choosing the right hosting for your eCommerce business and finding an eCommerce platform that suits your needs. 

Key priorities also include payment procedures, choosing the right shopping cart software, auxiliary services like content management systems, inventory procedures, product variants software, coupons and discount codes. 

CONCLUSION

To reiterate, e-commerce is defining consumer behaviour and shopping patterns now and in the future. It is imperative to apply these growth strategies to become relevant in your field of industry.  

Are you looking to start your e-commerce business but not sure where to start from and what strategies to incorporate? We at The METO DIGMA have a proven track record in supporting our clients who want to move into the world of e-commerce and help promote their online brand, leading to an increase in sales.  
 
Our team will work with you throughout the whole process. From creating a digital marketing strategy to developing and launching your website. Our goal is to harvest the latest digital trends in the industry and apply them to your unique situation to enable you to achieve your business goals. Reach out to us for a chat on how we can help you.